The Marketing Group has identified a need among large blue-chip clients for a truly innovative, cutting-edge, creative marketing and advertising company that can compete internationally with the existing global agencies.
The Marketing Group is building such a company through an agglomeration (“to form a cluster”) strategy. This strategy involves bringing together successful small-to-medium sized marketing and advertising companies under a central, publicly-listed operating platform.
The Marketing Group uses its publicly-listed stock to add companies to the group that augment its suite of services and strengthen its position in major international markets. Each company invited to join must be profitable, debt free, offer specialist marketing or advertising services and be run by a leader in its field. Each must also pass an extensive due diligence process including a stringent financial and legal audit.
Subsidiary businesses within The Marketing Group retain their own brand and a significant degree of operational autonomy. They also benefit from the scale, share liquidity, international coverage, access to talent, services and markets and operational synergies associated with being part of a larger, publicly-traded group.
The Marketing Group’s clients benefit from access to a wide range of specialist brand offerings, talent and services provided under one roof and to the group’s broad international coverage.